EMC and Hippo society today, the hippo, web management platform open source content management software integrated with EMC Documentum, EMC Enterprise Content. Like all good deals each partner receives something. EMC fills a missing piece in the arsenal content management without spending much money.
Hippo gets access to a much broader enterprise market and integration with other tools in the EMC family while maintaining their independence. As part of the agreement between the two companies, Hippo is to become part of EMC Business Partner Program for Technology Partners Connect. For EMC Documentum, attempting a long-established brand, is fighting disturbances in the market for content management, Hippo gives them developed to manage client users experience a modern management tool web content, open source.
Tools Web Content Management needs now more than just create, do edit and maintain web content, they must contribute to a personalized digital experience. The idea is to deliver content based on what you know about the visitors, as with the device and if so, for the first time, or regular visitors These notes help to the system to an individual on the right screen at the right time used in the right way, instead of visiting the treatment of all visitors like you for the first time in a desktop content. At best customer experience management recognized the best brick and mortar customer experience (your customers), while taking advantage of digital.
Chris McLaughlin, Director of Marketing Division of EMC Enterprise Content says Hippo products help customers EMC offer across all channels digital contextually relevant experience. Prior to differentiate content measurement affairs content and delivery of the best experiences tailored digital based on this idea. Customers can create a competitive advantage by providing added value through content and applications, McLaughlin wrote in an e-mail.
In doing so with other products such as EMC EMC Documentum to manage access to this content and Pivotal Gemfire advanced analysis, he sees a powerful combination of tools. For Hippo, who is based in Amsterdam, and has a US office in Boston, the agreement gives them access to a much larger market, but also the huge engine marketing and sales of EMC. And perhaps it is more important to them cred.The Street company who are willing to get a company which is a great thing. Validation, a stamp of approval that our companies products capable Arye Cahn, CTO Hippo told TechCrunch. He said the company had that confidence all the time, but the agreement sends a message to the market.
Hippo was looking for a way to search for their presence in the US with a kind of association to expand, though not necessarily expect with EMC.We [increasing our US market] were to be active. This came. It is not by chance, but was a good choice because it allows us to do that. He added that it was a good game, especially by socio EMC Pivotal offers large open source data services platform in the cloud brings to operate.